Sensible Decisions

There are many merchant programs on the market that claims to boost sales by referrals.  The way I see it, nothing tops the actual "word of mouth" referral.  Although we live in a large city like Toronto, it is a stunning fact that commercials do little to no effect for merchants.  Each commercial costs $1000 to $10,000 but the actual sales generated is minimal.  Here are some of the reasons:

1. Everyone sells the same product lines:  I get calls from people asking "Do you have Pronovias bridal gowns?" or "Do you carry Maggie Sottero?".  As soon as I said "No, we are couture and have our own line." The other end hangs up.  This city has become so self absorbed in brand names, that no one wants to see or try something different.  Price comparison has run rampant, both on and off the internet.

2. "Word of Mouth" or the big brands removes sensible decisions:  A neighbour of mine got married, but bought a $1200 brand name dress from another store.  She asked me what I thought about her dress.  Well, according to me, her dress was only worth $600 tops.  Because at my store, you can get much higher quality and better style for $1200.  Why did she buy the brand name?  It's because this brand appeared in a magazine.  Why did she go to the other store? It's because she was introduced by her friend.  I am not saying "Word of Mouth" isn't good.  It's that it appears as though women tend to lack the ability to think on their own when it comes to wedding dresses.

Choosing a Unique Wedding Dress

When it comes to choosing a uniqe wedding dress, well-known designer dresses are not necessarily your best choice.  Because well-known brands are popular, their catalogs are seen by thousands of people.  You can be sure the style you choose is also chosen by many other brides. 

Our Advice: Always visit small boutiques to see what they offer.  There are many less popular, but more beautiful styles available.  To make the dress truely unique, ask for minor modifications personalized for you.  Remember, boutiques don't necessarily mean a high price tag.


Wedding Experts
Cinderella Wedding Fashions

Choosing a Prom Dress

It's September, but it's not too early to start thinking about your prom.  Choosing the right prom dress can be hectic when it comes to crunch time.  When you get a chance, stroll around the city and try on some prom dresses.  Take note of stores of interest and remember where you found the best dress or the best deal.  There is nothing more frustrating than finding the best dress but forgot where it was! 

Looking for a dress early allows you time to let the idea sink in.  You will also feel better knowing that you spent ample time looking for a dress.  Many stores require 1 to 2 months custom making a dress for you.  You can always change your mind if your prom date is months away.  Don't over stress yourself with over preparation.  Trying on too many dresses or listening to too many opinions will influence you from making the right decision.  Remember, it's YOUR dress, so it should make YOU feel the most comfortable.  Brand name or not, it has to be spectacular.


Wedding Experts
Cinderella Wedding Fashions